Ladbrokes.com has announced the launch of Ladbrokes Vegas, as part of a brand new partnership with Playtech.
Ladbrokes Vegas is the latest offering from the High Street gaming brand, offering players a diverse mix of online slots, table games, scratch cards and themed games on one, easy to navigate platform.
Visitors to Ladbrokes Vegas will find almost 70 online games, all of which can be tried for free in a ‘free play’ mode by both new and existing players. Around 30 additional games will also be available to Ladbrokes Mobile customers.
These games include 20 and 25 line play slot games, as well as a host of themed games from the world of sport, film and television.
The new Vegas platform includes popular games from Marvel Comics, which feature characters such as Spiderman, Wolverine, Iron Man, The Incredible Hulk and Captain America. Those games are complemented by games based on television classics such as “Little Britain,” “The Sopranos,” “The Pink Panther” and the hit movie “Rocky.”
The launch of Ladbrokes Vegas is the result of a new partnership between Ladbrokes and the online gaming services provider Playtech, with the new site the focus of a Ladbrokes television advertising campaign which will air in the UK from 26th August to 5th September 2013.
As part of the agreement, Ladbrokes will also have the option to add more of Playtech’s popular online games.
Speaking on the partnership, Ladbrokes CEO Richard Glynn said that the agreement with Playtech would allow the brand to “take a considerable step forward” in its digital ambitions.
Shay Segev, COO of Playtech, added, “We are very happy to commence the migration of Ladbrokes and offer it the Games Tab.
“Not only can operators see the entire player experience across all platforms and games, they can also use consumer behaviour analytics to maximise player value. This definitely indicates the future of online gaming.”