Cold-activated skis and snowboards from Coors Light

For years, Coors Light has been telling us when our beer is cold enough to drink with their cold-activated bottles and cans. Now, they’ve taken the concept to the slopes with cold-activated skis and snowboards, in partnership with ski and snowboard manufacturer K2. World class K2 athletes Andy Mahre, Zach Crist, Shaun McKay, Ryan Schmies, Dan Ray and Tim Eddy — AKA, the Coors Light Six Pack — embark on a four-part documentary to see what it’s really like to live for the cold. Check out the trailer above to get a look at these awesome skis and snowboards!

  

You can follow us on Twitter and Facebook for content updates. Also, sign up for our email list for weekly updates and check us out on Google+ as well.

Related Posts

  • No Related Post

One response to “Cold-activated skis and snowboards from Coors Light”

Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>