Creating ‘The Beauty Inside’

With the Internet and now mobile and social media, we’re seeing art developed in all sorts of innovative ways. Now we have a cool film idea where fans and aspiring actors can submit videos on Facebook to be a part of a film.

The film plot follows Alex, a guy who wakes up every day with a new face and new body, so he’s a completely different person on the outside but the same person on the inside as you’ll see in the video below. Alex always carries and uses a Toshiba Portégé® Ultrabook™ which serves as his personal journal throughout the episodes, and that’s how viewers can identify him as well. To create Alex’s changing daily appearance, a global, online casting call has been launched via Facebook to provide viewers in more than 15 countries a chance to audition for the film and play one of the roles of Alex.

The film will be available online in weekly episodes starting on August 16th and continue for six weeks. During this time, viewers will be invited to audition for an opportunity to be featured in the film as the editing team incorporates auditions and posts that best fit into the storyline of the episodes.

  

You can follow us on Twitter and Facebook for content updates. Also, sign up for our email list for weekly updates and check us out on Google+ as well.

Picture of the Day: Amanda in booty shorts

We discovered the amazing Amanda on a trip to The Bahamas at the Racey Girl event. He we get a great view of her in her booty shorts.

  

Coming Soon: A Moviegoer’s Guide to August

August has never been the most exciting part of the summer movie season, but the studios have treated it like a warm-down of sorts in recent years, taking the opportunity to discard their misfit films with seemingly no interest in how they perform. That may change this year, however, as there are a number of high-profile movies (including several targeted at action fans) that could end up doing some pretty big business. In fact, with the somewhat disappointing summer that we’ve had so far, it’s not entirely unreasonable to suggest that August might end up being the highlight of the season.

“TOTAL RECALL”

Who: Colin Farrell, Jessica Biel, Kate Beckinsale, Bryan Cranston and Bill Nighy
What: Factory worker Douglas Quaid begins to suspect that he’s a spy after visiting Rekall, a company that provides its clients with implanted fake memories.
When: August 3rd
Why: While not exactly a remake in the conventional sense, director Len Wiseman’s adaptation of the Philip K. Dick short story “We Can Remember It for You Wholesale” has nonetheless caused diehard fans of Paul Verhoeven’s 1990 original to scream blasphemy. But just like that movie was forced to get creative and expand upon Dick’s story, so too has Wiseman’s version, seemingly sticking closer to its source material by keeping the action on Earth. Colin Farrell is definitely an inspired choice to play Quaid (and just like Adrian Brody in “Predators,” it should help to limit the comparisons to Arnold Schwarzenegger), while Bryan Cranston is on such a hot streak right now that it’s hard to imagine anyone else as Cohaagen. Whether Jessica Biel, Kate Beckinsale or the special effects provide the film’s best eye candy, however, is still up for debate.

“CELESTE AND JESSE FOREVER”

Who: Rashida Jones, Andy Samberg, Elijah Wood, Emma Roberts and Ari Graynor
What: A divorcing couple tries to maintain their friendship while pursuing other people.
When: August 3rd
Why: In addition to being a smart piece of counterprogramming to “Total Recall,” the indie dramedy has been riding a wave of strong buzz since its premiere at Sundance earlier this year, where most critics praised the excellent chemistry between its two stars. Though I’m not entirely sold on the idea of Andy Samberg as a romantic lead (or a serious actor, for that matter), I’ll see just about anything that Rashida Jones does these days, especially if it leads to more high-profile roles for the “Parks and Rec” actress. Jones also co-wrote the screenplay, which boasts an interesting premise that practically guarantees it won’t be anything like the typical Hollywood rom-com, with a more dramatic streak reminiscent of movies like “Annie Hall” and “(500) Days of Summer.” And if it’s even half as good as those films, we’re in for a pleasant surprise.

“HOPE SPRINGS”

Who: Meryl Streep, Tommy Lee Jones, Steve Carell and Jean Smart
What: After 30 years of marriage, a middle-aged couple attends an intense, week-long counseling session to work on their relationship.
When: August 8th
Why: There are usually a few movies every summer targeted explicitly towards adult audiences, and more often than not, one of them stars Meryl Streep. That’s the case once again with this geriatric twist on the traditional rom-com, which reunites Streep with her “The Devil Wears Prada” director David Frankel. Unfortunately, “Hope Springs” doesn’t look nearly as good, instead hewing closer to the vibe of “It’s Complicated,” at least where Streep’s overly giggly character is concerned. The actress appears to be trying too hard to get a laugh, while Steve Carell doesn’t seem to have that much to do. The wild card is Tommy Lee Jones, who isn’t the first person you’d think of for this kind of role, but that’s exactly why it’s such a brilliant piece of casting. And if the three actors work as well together as you’d expect, “Hope Springs” might not be that bad after all.

Read the rest of this entry »

  

App of the Week: Solar

Developer:
Hollr, Inc.

Compatible With:
iPhone
iPad
iPod Touch

Requires:
iOS 5.0 or later

Price:

$0.99

Available here

With all of the entertainment and social distractions that smartphones provide, it’s hard to remember that they were originally conceived with the simple intention of providing a tool to help the hyper active through their lives. In that respect, there are a few essential apps that everyone must have on their phones, no matter how far the technology may have come. They’re apps like schedule planners, calendars, and metal band name generators, which have all become standard regardless of the user.

But just because an app is standard, though, doesn’t mean it has to be ordinary. Consider the weather app on your phone. Everyone has one, everyone uses it, but unless you’re one of those guys who spends their free time watching mudslides in Honduras on The Weather Channel, using the basic weather app probably doesn’t constitute the highlight of your day.

Thankfully Hollr, Inc. and their app “Solar”, are looking to change that. “Solar” provides all of the usual weather information (current temperature, forecast,etc), but does it in a genuinely engaging way. Using a minimalist design, “Solar” uses a dynamic color palette on each half of the screen to represent the current weather conditions. The top half shows the weather, while the bottom half reveals the temperature, producing a stylish visual for your phone. Scrolling up on the app provides a forecast for the day, that also modifies the screen design appropriately to match the expected weather, and scrolling down gives you the three day weather report. Extra functionality is provided by double tapping on the screen to set up multiple weather locations, which can then be accessed by scrolling left and right on the app. More than any single feature though, the main selling point of “Solar” is its ability to turn one of the most basic features on your phone, into the most stylish.

Even though this app is discounted right now to the low, low price of 0.99 cents, you probably have some reasonable doubt about buying a weather app when so many good ones are available for free. Plus, for all of its incredibly slick design features, “Solar” still does include the standard text read-out weather temperature as its go-to measurement, and lacks some of the more specific details of competitive apps. But the fact is, you really only have two options for how to check the weather each day. Like a guy who’s trying to see if he needs an umbrella, or:

And if you fall into that later category, the only way to really do it is with “Solar”, my app of the week.

 

  

Plenty of Energy and Excitement leading up to the 2012 NASCAR Crown Royal Brickyard 400

When we were invited to join the folks at Crown Royal to be their guest at the 2012 NASCAR Crown Royal Brickyard 400, we knew it was going to be an incredible experience. Our first day at the track today was very enlightening, as we ate a hardy breakfast at the Crown Royal motorcoach, took a spin on the famous track in an Indy pace car starting from the south pit, enjoyed the fan experience with music and games, checked out the Indianapolis Motor Speedway Museum, and saw the pre-race spectacle from behind the scenes.

For anyone who hasn’t been to an IMS or a NASCAR race, I can tell you first-hand that television does this sport little justice, as there is an energy at the track that is obviously invigorating, and today was just the qualifying race. Can’t wait until tomorrow for a full day of NASCAR while enjoying some Crown Royal with my friends from other digital / social media outlets and taking it all in. Stay tuned for more!