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Driving Impressions at 135 MPH: Lamborghini Palm Beach presents the 2012 Gallardo

As we dropped into the back stretch on lap 4, I knew this would be the moment. Strapped into a screaming yellow 2012 Lamborghini Gallardo LP 570-4 Superleggera, it was finally my turn to pass one of the other track cars and catch up to the lead pace Lambo. Following the pace car were me and three more Italian speed machines, all Lamborghinis with a total of about 1700 horsepower among them. I was in the second position among the four cars as the Lambo in front of me swung to the right, giving me a clear path to lift off. The stands to the left were a blur, not unlike a dash cam at Indy, as I paddle shifted at red line to second at 9000 rpms. Nothing can equal the wail of a Lamborghini at these engine speeds, and even with my insulated driver’s helmet and flame retardant mask, it was both deafening and intoxicating.

I mashed the petal with earnest, knowing that this car had a top speed in excess of 200 mph and I was on the longest backstretch of motor speedway in the Southeast United States. Ahead, the white Gallardo pace car taunted me to play catch-up with the other Lambo swinging aside to the right in a 135 mph blur as we hurled toward the hair pin right turn. The huge brakes produced physics-defying deceleration and I caught up (sort of) to the pace car and then rocketed again by the pits for the final lap. I now had the privilege of following the line the instructor found on the track, and I threw all here-to-known concern for life and limb and plowed into the turns. G forces in excess of 1.1 and 1.2 stunned me as we carved the S turns and sweepers past turn one. The Gallardo’s 570 horsepower V-10 goaded me on along with the state-of-the-art All Wheel Drive, ultra light carbon fiber body and Formula 1 speed paddle shifting technology. It all proved that there wasn’t anything I could do that would even mildly challenge this Lamborghini, as this beast was made for this kind of track. It’s as if it was saying: “Is that all you can do? Come on!” I knew then I was in the absolute pinnacle of sports car engineering and design, without peer world-wide. That was my welcome to Lamborghini.

I’ve driven many exotic sports cars so I was thrilled when Jose Morazan, General Manager of Lamborghini Palm Beach, invited me and Bullz-Eye.com to participate in this exclusive Track Day Event hosted by Lamborghini at Palm Beach International Raceway. The experience of driving Lamborghinis on a track far exceeded anything I’d experience in the past with exotic sports cars. In addition to the All Wheel Drive Gallardo described above, all of the guests at the event also got to drive a two-wheel drive Gallardo LP 550-2, which in some way was even more terrifying as it didn’t grip the turns like its All Wheel Drive counterpart.

One of the photographers at the event summed up the experience with a quote from one of the owners of Lamborghini Palm Beach. Erik Day once said about his experience behind the wheel of a Lamborghini on the track: “It’s the closest thing to having sex with a gun pointed at your head!” I have to agree as this summed up the fear and the ecstasy of driving this beast around these turns.

If you want to experience the pure exhilaration of driving a Lamborghini and owning one of these incredible machines, the team of professionals at Lamborghini Palm Beach can help make your dream a reality. Jose Morazan and his team are experts who can help you with new or used Lamborghinis along with all sorts of other used exotics. We were very impressed with their professionalism along with all the Lamborghini representatives that helped us at the track event.

The Lamborghini team stressed the driving experience. This was not a race or a competition, and safety was the primary concern. Yet even with all preparation and the well-designed track program, it still came down to driving these rockets on wheels around tight turns with four more Lamborghinis on the track as well. It was the experience of a lifetime.

Each driver had the opportunity to test two cars on the track, and I started with the 2012 Lamborghini Gallardo LP 550-2. This more traditional Lamborghini layout adheres to the classic mid-engine/Rear Wheel Drive layout that made the marquee famous, and this raging bull was made to impress with 550 brute horsepower and Lambo’s unique E- gear electronically controlled shifting.

With a thumbs up from the pit crew chief we took off. A near vertical acceleration curve was created as we rocketed out of pit row, chasing the other test track Gallardos ahead of us. The first lap was a warm-up lap to let us get to know the car and the track, though at at breakneck speeds of 80 to 110 mph!. The pack of 4 showed no sign of trepidation, so I barreled ahead, through the sweepers, round houses, and S configurations to keep pace with them. The famous Palm Beach International Speedway back stretch came soon after the S’s, which gave me the opportunity to finally up shift to second, or dare I say third!

This car handled magnificently, with predictable over steer, both in left and right cambers. Yet I knew this car wouldn’t grip the track quite like the All Wheel Drive version, and I could feel the back end sliding just enough to scare the hell out of me as we raced through the tight turns. That’s why the purists and driving pros love this traditional model, but I was just trying to keep up without spinning out, so my stress level was through the roof!

This car was especially impressive, however, on the straight-aways. On the back stretch I saw the electronically controlled rear spoiler rise up as I got over 100 mph, planting this aerodynamic wonder even firmer on the raceway. With a stunning top speed of 199 mph and a thrilling 3.9 second 0-62 mph launch time, few words describe the power and presence of a classic Gallardo.

After five exhilarating laps, we switched vehicles to test out the more stout and athletic version of the 2012 Lamborghini Gallardo LP 570-4 Superleggera. I was more comfortable with the track and this All Wheel Drive version would give me more confidence in the turns, yet that produced even more challenges as I pushed this one a little harder.

With equal part fear and lust, I shoehorned my way into the cockpit with the smell of ultra-heated brake pads lingering from its previous track run. Carbon fiber enveloped us and the lack of seat recline only reinforced the no nonsense approach to the driver/machine union Lambo engineers intended upon creation. Currently the most powerful V-10 sports car in the world and with state of the art All Wheel Drive, this car oozed performance and never failed to deliver. The lead pace car took off and we blasted out of pit row 0-80 in a tic over 4 seconds, a continuous rush all in first gear. The first of the 11 turns on this 2 mile track was a medium right sweeper, and the Gallardo laughed at me while I hung the sharp right with barely a yawn of effort . . . it’s as if it was saying, “Can’t you do better than .91 g lateral acceleration?” I immediately knew this car’s potential far out-paced my own, even in my wildest dreams. The pack started to spread out slightly, just in time for the big roundhouse right turn, leading to the wild S curves. I decided to now give up all hope of sanity and drive this car well beyond what I was truly believed was a speed that would spin us hard into the retaining wall. But this Lambo gripped the track unlike anything I’d ever experienced before.

Holding the wheel tightly to keep me from being flung to the far right hand door of the cockpit, I was amazed at the lateral 1.0 + G forces generated by this Italian wonder, all with absolute neutral steering. The All Wheel Drive geometrics redefines what you assume is physically capable in a road car, all while telegraphing minute and nuanced feedback through the steering wheel and chassis. Forgiving is not enough to describe the balance, and along with an all aluminum space-frame and carbon fiber body/chassis, this car can do no wrong. Now I had the confidence to thrash my way to the thrilling S curves, and nothing was like it! Clearing the S’s, we banked right into the Speedway back stretch, finally allowing me to paddle shift up to 135 as I described above and then within milliseconds slam on to the brakes, hauling the beast back to 25 and then hair pin right back to the pit row straight. Each lap give me increased confidence, and with that my lap times improving accordingly. Finally behind the pace car, I followed and learned his line, break points and shift timing, giving me the best lap time of the session. A seasoned professional Lamborghini test pilot, he politely didn’t waste me in his dust, although at the time it felt like break neck Indy speeds to me. Undoubtedly, this car has the best sounding v-10 engine anywhere; the wail is positively spine-tingling at 8,000 rpm redline.

With the weight savings of the Superleggera model, Lamborghini presents the driver with a 2953 pound rocket with 570 horsepower to play with, thus translating 0-60 lift-offs in a thrilling 3.4 seconds and a top speed of 202 mph! Its unique 5.2 lb/hp power-to-weight ratio and single clutch electronically managed E shift technology, Lamborghini once again offers sports car enthusiasts and connoisseurs alike an opportunity to live the automotive dream.

  

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Blu Tuesday: Crazy Cults, Tower Heists and More

There are plenty of new Blu-rays on tap this week, and as usual, it’s a bit of a mixed bag. I didn’t even bother writing entries for Clint Eastwood’s “J. Edgar” and the “Shrek” spin-off “Puss in Boots” because the sooner we forget about both movies the better, while other noteworthy titles like Criterion’s “Anatomy of a Murder” and the first season of BBC’s “The Fades” weren’t available for review. Fans of Criterion’s previous releases can confidently blind-buy the former, however, knowing it will live up to their standards.

“Martha Marcy May Marlene”

Sean Durkin’s directorial debut was a big hit at last year’s Sundance Film Festival, and after finally seeing the movie myself during its theatrical release, it’s easy to understand why. A disturbing yet mesmerizing psychological thriller about a girl who runs away from a cult only to become increasingly paranoid that its members have tracked her down, “Martha Marcy May Marlene” (so titled for the various names that its protagonist uses throughout the course of the film) is bone-chilling suspense at its best. Durkin’s cleverly edited transitions between past and present are so disorienting that you start to become as paranoid as Martha herself, while star-in-the-making Elizabeth Olsen delivers an incredible performance that should have netted her an Oscar nomination. “Martha Marcy May Marlene” is one of those rare movies that stay with long after it’s over, sparking debate about its purposefully vague ending. It’s sure to enrage some, but most cinephiles will love every gripping minute.

Blu-ray Highlight: The list of included bonus material isn’t as impressive as it sounds, but fans of the movie will still no doubt be interested in director Sean Durkin’s short film “Mary Last Seen,” which serves as a companion piece to “Martha Marcy May Marlene.”

“Tower Heist”

Though a lot of people were quick to condemn “Tower Heist” before they even had a chance to see it, I was hopeful that Brett Ratner – who’s a better director than he gets credit for – would prove them wrong. After all, not only did the movie boast a promising setup and a great cast (including the potentially dynamic pairing of Ben Stiller and Eddie Murphy), but the script was co-written by Ted Griffin, who penned the “Ocean’s Eleven” remake and co-created the excellent but short-lived FX drama “Terriers.” In hindsight, I probably shouldn’t have been so optimistic, because despite its timely subject matter and the aforementioned components, “Tower Heist” never really makes the most of its potential. There are a handful of humorous moments littered throughout, but for the most part, it’s a rather unmemorable heist movie that’s biggest disappointment is its mediocrity.

Blu-ray Highlight: Universal has provided a solid collection of bonus material for the two-disc release, but the audio commentary with director Brett Ratner, co-writers Ted Griffin and Jeff Nathanson, and editor Mark Helfrich is the clear standout. In addition to revealing some interesting anecdotes about the long road from development to production (including Eddie Murphy’s original pitch for an all-black cast with guys like Chris Rock, Dave Chappelle and Chris Tucker), the quartet also talks about working with the ensemble cast and the challenges of filming the movie’s various set pieces.

“The Son of No One”

Channing Tatum must have made a deal with the Devil earlier in his life, because it’s the only possible explanation as to why Hollywood is so obsessed with him. After seven years in the business, Tatum hasn’t delivered a single performance that’s convinced me he has any real talent as an actor, and yet he continues to get work in high-profile projects. Director Dito Montiel is perhaps the worst offender, having cast him in all of three of his films, including this laughable police drama that also stars Al Pacino, Ray Liotta and Katie Holmes. The only thing worse than watching Tatum bumble his way through yet another leading role is the dreadful script by Montiel, which lazily strings together a series of incredibly pointless events and moments of manufactured conflict that are so easily avoidable it can be viewed as nothing less than an insult to the audience’s integrity.

Blu-ray Highlight: There are only two extras on the disc, but the audio commentary with writer/director Dito Montiel and executive producer/editor Jake Pushinsky offers up some interesting nuggets about making the film despite the long stretches of silence.

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Drink of the Week: The Whiskey Smash

The Whiskey SmashThe Whiskey Smash is probably one of the clearest examples of a drink rescued from complete obscurity by the ongoing classic cocktail revival. Although the modern version featured in a growing number of retro-friendly bars differs enough from the recipe written up by cocktail pioneer Jerry Thomas in 1862 to be an entirely different cocktail, the more polished and slightly more elaborate version below is certainly a classic of sorts.

As it stands, the Whiskey Smash is a close relative of the Mojito and the (I swear upcoming) Mint Julep. It’s outstanding for a warm day or in a bar so crowded if feels like a warm day. Certainly if you’re a fan of whiskey, lemon, mint,  and heavy muddling, this is your drink.

The Whiskey Smash

2-3 ounces whiskey (bourbon, rye, Canadian, etc.)
1 quarter lemon, cut into four or more pieces
5 or more mint leaves
2-3 teaspoons superfine sugar
3 dashes of bitters
1/2-3/4 ounce water (optional)
1 mint sprig (semi-optional garnish)
1 maraschino cherry (very optional garnish)

Combine your whiskey, lemon pieces, superfine sugar, mint leaves and, if you like, splash of water in a cocktail shaker. (The water is really only there to approximate the 1/2 to 3/4 ounces of simple syrup most recipes call for instead of sugar, but I found the results about the same whether or not I included it.)

Muddle it all rather intensely, paying special attention to give a good mushing to the lemon pieces — this is a “smash” after all. You can take it a bit easier on the mint if you like. Make sure, however, that your sugar is dissolved in the liquid, which should happen without too much effort if you’re using superfine sugar and not cheating with ordinary table sugar.

Add lots of ice — cracked or crushed ice is probably better — and shake vigorously. Strain into a well chilled old fashioned glass with a few ice cubes in it. Because of all the lemon, mint, and crushed ice you may have to exercise a bit more patience at the straining stage, but your forebearance will shortly be rewarded. If you’d like an extra dash of sweetness and color, add a maraschino cherry along with the semi-obligatory mint-spring.

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I found the results remarkably consistent regardless of which whiskey I used, though I found using Buffalo Trace bourbon resulted in a slightly more mellow and interesting smash than the super-reasonably priced Evan Williams I picked up for a ten spot. 100 proof whiskeys seem to work well here, and I had good luck using my standby Rittenhouse Rye as well as the hard to find 100 proof Canadian Club I’m lucky enough to have. (You can buy it online here.) I also found that this one drink that worked very nicely not only with traditional aromatic bitters like Angostura, but also with the bottle of Fee Brothers Celery Bitters I recently picked up. (Speaking of revived classics, as I understand it, celery bitters pretty much disappeared between sometime in the middle of prohibition and, believe it or not, 2008.)

I’ve also noticed there’s something of a fetish among bartenders not to end up with bits of mint in the final, strained drink. It happened to me a lot of the time, and it wasn’t a problem  either in terms of taste or aesthetics, in my view.

And just a reminder that you will really need a good, solid muddler suitable for lemon smashing as described so long ago in our guide to bar implements. If you don’t have one, you can improvise but you want something solid. A freshly washed hammer used with extreme caution, perhaps.

 

  

Friday Video – The Presidents of the United States of America, “Lump”

Click here to listen to The Presidents of the United States of America on Spotify

Pretty obvious why we chose this band for this week, wouldn’t you say?

Happy President’s Day weekend, everyone. Oh, and don’t bail on this clip once “Lump” is finished, as the band follows it with their cover of the Buggles’ “Video Killed the Radio Star.” Sweeeet.

  

Bullz-Eye’s 2012 TV Power Rankings

So…where were we?

Oh, fine, let’s go ahead and deal with the elephant in the room: it’s been nine months since Bullz-Eye doled out its last TV Power Rankings. What can we say? There were a lot of good shows on the air between May 2011 and February 2012, and somewhere around late October, it just kind of reached a point where we said, “You know what? It’s way more fun to watch TV than it is to write about it.” Eventually, though, the powers that be pried us off the couch (there’s still an indentation where we were sitting), set us back in front of the computer, and said, “Look, the readers demand to know Bullz-Eye’s take on the best shows of the past year* and, frankly, they’re starting to get a little belligerent about it.”

(*Rounded up for statistical purposes.)

So here we are, ready to offer up our list of the 25 best shows on television** as well as several shows bubbling just under our list, plus a new section called “Still Too New to Call,” where we praise shows that seem pretty damned good after their first few episodes but simply haven’t been around long enough for us to feel comfortable including them in the other two lists.

(**Okay, technically, it’s the 24 best shows on television plus one show that hasn’t been on since 2010, but we’re so excited about that particular show coming back that we included it, anyway.)

All told, we hope you’ll walk away from this piece either nodding your head in agreement or wondering why you haven’t been watching some of these shows. If not, however, there’s a perfectly good Comments section that’s just waiting for your opinions about what’s good on TV.

Everybody ready? Then let’s get this thing started…

25. The Big Bang Theory (CBS)

No, it’s not quite the same show it used to be, owing to the fact that the cast now consists of almost as many women as it does men, but with the series now in its fifth season, the trio of Kaley Cuouo, Melissa Rauch, and Mayim Bialik have probably infused “The Big Bang Theory” with more laughs than the it would’ve had at this point if it had stuck strictly to the original four geeks. The only question now is how much longer we’ll have to wait for Raj to come out of the closet…because, seriously, you don’t need to possess gay-dar to see that that’s what they’re leading up to.

24. Weeds (Showtime)

When we first picked back up with Nancy Botwin (Mary-Louise Parker) for the seventh season of “Weeds,” she’d spent three years cooling her heels in the clink while the rest of the Botwin clan had been chillin’ in Copenhagen, but with Nancy being shifted to a halfway house in New York City, a family reunion was only inevitable. Big shock: Nancy started selling pot again. Possibly bigger shock: even going into its eighth season, “Weeds” is still reliably entertaining.

23. New Girl (Fox)

When it comes to watching “New Girl,” one’s level of appreciation is directly proportionate to how one feels about the concept of “adorkability,” which Zooey Deschanel brings to the small screen in seemingly limitless quantities as Jess, a too-cute twentysomething who moves in with a trio of guys on the heels of an excruciatingly bad breakup. As with most ensemble comedies, it’s taken time for the chemistry of the cast to find its feet, but it’s coming along nicely.

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Teaseum Jamaica Calendar Shoot

Our friends at Teaseum.com are planning another epic calendar shoot, this time in Jamaica from March 2nd – 8th. We love their focus on beautiful women, exotic locations and incredibly tiny bikinis!

The shoot will take place at Tropical Lagoon, an exclusive resort in Port Antonio, Jamaica, nestled on a lush hillside that transcends to the beautiful, world famous Blue Lagoon. The resort has some of the most picturesque views of Blue Lagoon and the beautiful Caribbean Sea along with the surrounding rainforest.

It’s located just outside the San San resort area, and it’s also close to neighboring beaches and the town center.

As you can see from the slideshow above, the Teaseum gang takes advantage of the amazing location to produce some beautiful photography. We’ll post some shots from the Jamaica event next month.

Models interested in attending can contact Teaseum by email at info@teaseum.com to apply.

  

Join Bullz-Eye.com for an Ohio State vs. Michigan Twitter party

Ohio State Buckeyes head coach Thad Matta (R) stands with Jared Sullinger during their NCAA East Regional college basketball game against the Kentucky Wildcats in Newark, New Jersey March 25, 2011. REUTERS/Mike Segar (UNITED STATES – Tags: SPORT BASKETBALL)

One of the oldest rivalries in college sports will be renewed this Saturday, February 18, when No. 19 Michigan hosts No. 6 Ohio State at 9:00PM ET. And along with Infiniti and The Bachelor Guy.com, Bullz-Eye.com will be hosting a Twitter party during the game!

Join us on Twitter this Saturday night @bullzeyedotcom and talk college hoops with us. We’ll also provide opportunities for you to win prizes, including a $50 Visa Gift Card and Infiniti Branded Basketball, as well as a grand prize of $100 Visa Gift Card and Infiniti Branded Basketball.

To be entered to win, all you have to do is vote in Infiniti Coaches’ Charity Challenge at ESPN.com/Infiniti. After casting your vote, tweet who you voted for to @InfinitiNews and include the hastag #CoachesCharity.

Easy, right? The best part is that your vote goes to a great cause as well.

Infiniti is a proud partner of NCAA Men’s Basketball and is donating $5,000 to each of the charities involved in the Coaches’ Charity Challenge. The coaches’ charity with the most votes will receive $100,000, so be sure to check out ESPN.com/Infiniti to check out all of the charities involved so that you’re ready to vote on Saturday night.

See you around tip off!

  

The Light from the TV Shows: Chatting with Natalie Zea about “Justified” (with a little bit of “Dirty Sexy” talk, too)

FX’s “Justified” continues to be one of the best series on television, with a lot of the credit for its success rightfully being attributed to Elmore Leonard’s original source material and the love and respect series creator Graham Yost and his writers have for Leonard’s work. Lest we forget just how important the cast is to the success of the series, however, I wanted to make sure that I took advantage of the opportunity to chat with at least one of the actors from the ensemble after they wrapped the “Justified” panel at the January TCA tour. As there’s such a wealth of talent to choose from, I’m sure you’ll believe me if I assure you that it was complete coincidence that I just happened to end up talking to the most gorgeous one of the bunch.

Okay, so maybe it wasn’t entirely coincidental. Look, I’ve been smitten with Natalie Zea since she first crossed my radar as part of the cast of ABC’s “Dirty Sexy Money,” and I had the chance to talk to her in a perfectly legitimate capacity. So sue me.

Also, just so it’s out there, I should probably also mention that I sound like a complete doofus a couple of times, responding to her responses by simply saying, “Really?” I’m not usually like that, but, hey, this is what happens when you’re blindsided by a beautiful woman…

Bullz-Eye: So what was it like when the cast gathered back together for the first table read of Season Three?

Natalie Zea: We, uh, don’t do table reads. [Laughs.]

BE: [Surprised.] Really?

NZ: Regretfully. I think they’re very handy. I think it’s that Graham (Yost) is not a fan of table reads. I’m not sure why. So, yeah, you kind of get thrown back into it on the first day. My first scene of Season Three was a love scene. And it’s, like, “Oh, hello, haven’t seen you in six months! How are you doing? Great! Let’s get into bed!” [Laughs.] And then, y’know, after the first 15 minutes, it’s like I never left.

BE: There’s at least a slightly different dynamic with your character this season, owing to her pregnancy, but you indicated during the panel that you’re not planning to play her a whole lot differently.

NZ: No, I’m not. Also, in regards to the pregnancy, what I realized but didn’t say is… We’re not really talking about the pregnancy as much as we are the baby. So I think probably Winona’s pregnancy is going quite well. [Laughs.] She’s having a really easy time of it. Which I like. I think…y’know, if there are concerns with viewers – and I think there would be, given the nature of this show – that it’s going to turn into this, like, “Baby? Pregnancy? I want ice cream and pickles! My feet hurt!” [Laughs.] It’s not happening. The pregnancy almost never gets addressed. But the issues…the outcome and the issues regarding the outcome, those are discussed. Because it’s life. And you have to discuss it.

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Product Review: adizero Rose 2.5 “Brenda” Colorway

Adidas is done playing games and has laid down the gauntlet with the recently launched the adizero Rose 2.5 basketball shoe. Dubbed “Brenda,” the bold red colorway of the shoe represents family for Derrick and is his mother Brenda’s favorite color. The texture of the shoe’s nubuck upper is embossed with detailed rose material and features a full-grain nubuck leather toe for a strong off-court look. The shoe’s February on-court debut was a direct nod to the “Big Apple.” Rose is obviously proud of his new offering and explains some of the finer points of the new adizero Rose 2.5 in this video clip.

Rose’s fourth signature adidas basketball shoes tip the scales at just 11 ounces, making it the lightest signature sneaker he has ever worn on the court. The reduction in weight gives Derrick next-level speed and support for the second half of the season and the Bulls’ playoff run. Design features of the adiZero Rose 2.5 are highlighted by a top down satellite view of Derrick’s Englewood, Chicago neighborhood embossed in the toebox and throughout the upper. The map view is a continuation of the “Cleared for Flight” theme introduced with the adiZero Rose 2 and represents a view from high above. Additional details include the name “ROSE” on the tongue and 3-Stripes branding on the heel of the shoe to emphasize Derrick’s on-court speed. Featured on the sockliner is an infrared color and Derrick’s signature, saluting his personal motivation and inspired performance. His jersey number “1″ appears on the toebox!

Bottom line is the new adizero Rose 2.5 show looks amazing and will get you noticed both on and off the basketball court. The incredible light weight should help even the most challenged in “lifting” their game a few notches. The adizero Rose 2.5 “Brenda” is available at Foot Locker, Eastbay and Shopadidas.com for MSRP $110. The shoe will roll out in three additional colorways through April so stay tuned to the adidas Basketball Facebook page for exclusive images and content.

  

Lexus throws Sports Illustrated Swimsuit a curve

Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it – that’s something only Lexus and its all-new 2013 GS sport sedan could do with style. As the official automotive marketing partner of the Sports Illustrated Swimsuit property, Lexus created a multi-faceted campaign called TORI 500, showcasing an actual racetrack that the automaker created in the shape of model Tori Praver’s body.

“What better way to help introduce the bold new face of Lexus than with a bold new campaign featuring a Sports Illustrated Swimsuit model?” said Brian Smith, Lexus vice president of marketing. “With the new GS, there’s no going back for Lexus. Instead of just looking at the pictures, consumers can share in the fun through our many campaign components, including having Tori appear in their own photos.”

That’s right, kids. Not only can you check out Tori Praver in the upcoming swimsuit edition of Sports Illustrated, but you can also download a new iOS app called Supermodeled that lets you place the model in your photos with a click of a button. Additionally, you can watch two of the world’s best professional drivers – race car driver Scott Pruett (who took us for a ride in the all-new Lexus GS earlier this month) and stunt driver Greg Tracy – compete on the TORI 500 track on the company’s YouTube page.

Check out some photos from the print campaign in the gallery above, and be sure to read our impressions of the Lexus GS during our recent trip to Las Vegas Speedway.

  

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