In a few weeks, Bullz-Eye will be heading to Vegas to experience the all-new GS Series from Lexus, and it just so happens to be Super Bowl weekend when Lexus will be running their first ever TV commercial during the big game. The 30 second commercial is scheduled to run during the first half of Super Bowl XLVI. A 15 second sneak peek of the commercial can be seen on Lexus social media channels, including Facebook and YouTube.
Leading up to the Super Bowl commercial, Lexus is embarking on a unique social media activation called TweetDrive Engineered by Lexus. It is a socially-fueled game that will air live on NBCSports.com and offers fans the opportunity to earn yardage, move their “team” down the field, and score a touchdown during the actual playoff games and throughout the week. The object of the game is to gain enough yards to score a touchdown. Yardage is accumulated by tweeting the correct answers to a mix of trivia and predictive gaming questions using the #LexusTweetDrive hash tag. For each playoff game a fan plays TweetDrive, they are entered to win the grand prize — a trip for two to an NBC Sports Premium Event. To participate, fans just need to register at NBCSports.com and watch for tweets from @Lexus using #LexusTweetDrive during playoff games (predictive gaming questions) and throughout the week (trivia questions) through January 22, 2012.
We’ve seen the new GS Series but have not had the opportunity to drive one, so when Lexus offered us a chance to get behind the wheel of the hot new GS Series we were all in! Stay tuned for our take on what could be a big sales coupe for Lexus and a great driving experience for GS customers. Go to http://www.lexusnewsroom.com/ and check out what others will have to wait until 2-5-2012 to see for themselves!