Any time we get a chance to bang the drum for this English duo/sextet (two official members, six touring members), we take it. Following their releases on this side of the pond can be a bit of a challenge; their (fab) 2009 album See the Light was available as a download on Amazon for about five minutes, and to the best of our knowledge, never saw an official US release on CD. The band’s “new” album, It’s Not How You Start, It’s How You Finish, is a Franken-album, compiling the best songs from See the Light and 2006’s Narcissus Road plus two new songs. And even that album has gone through release date hell, getting bumped from early October to late November. Oh well, better late than never, as far as we’re concerned.
To promote the long-overdue US release of their music – you’ve heard these guys already, though; that’s them playing in the background of that Nike “human chain” ad – the band wisely decided to recut the video for “See the Light,” where director Tony Kate (“American History X”) shoots Sienna Miller in a hospital gown losing her mind. The problem with the original clip is that it included audio of Sienna’s ramblings, sending the song to the background. And you don’t put this song in the background. One of those slow-burning, two-chord monsters, “See the Light” grows and grows until it explodes. In a world where all people focus on is negativity and mistakes – we are officially sick to death of reading the word ‘fail’ on the internet – it’s nice to see a band look at the positive. We see the light, fellas.